Tie in social proof with your social responsibility.
Some of the examples in this article (such as Big Cartel), feature headshots packed with personality, which convey brand values better than any words. Whether you are a solopreneur, a dynamic duo agency, or a full-blown global enterprise with hundreds of team members, letting people shine makes an engaging About Us page. You need to find your unique angle for your About Us page to actually be read. However, some brands go beyond, designing eye-catching imagery and writing humorous copy to stand out from the competition. Final TakeawaysĪfter analyzing in detail the 25 examples of About Us pages in this article, these are the final takeaways to keep in mind when crafting yours: Creativity makes your page stand out.įor many companies, the About Us page is just a formality to fill in the sitemap rather than convey a unique marketing message. The simple yet impactful mission statement and the candid employee photographs make this About page refreshingly different.Įach photo in the gallery is unique and personal.Īs a result, you won’t find any staged or boring ID-badge-type photos – just a wonderful display of diversity. Made by artists for artists, Big Cartel is an online platform that makes it easy to build and manage an online store. This is key for attracting talent, as well as leads that have Corporate Social Responsibility (CSR) goals. You don’t need to outright say, “our mission is _,” but you should convey the mission of your business in your About Us copy. However, there are key components to make a convincing pitch with your brand story. There isn’t a winning template to create a great About Us page. You’ll find 25 examples of the best ones out there, too, to inspire your own About Us page design and content. In this article, you’ll learn what makes an exceptional About Us page. How can you make the most of this integral part of your marketing strategy? The design, written content, and visual or video elements together tell an important story about who you are and why you do it. The About Us page of your website is an essential source of information for all who want to know more about your business.Ībout Us pages are where you showcase your history, what is unique about your work, your company’s values, and who you serve.
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